Craft kits for retailers, built into a considered range.

WHOLESALE BUYER GUIDE

Start with the customer and the selling context.

Retail craft-kit sourcing works best when the assortment has a clear purpose. A toy store may be looking for open-ended creative activities; a gift shop may want compact projects with an easy-to-understand theme; an education supplier may prioritise activity formats that support school or holiday programmes. ZHONGYI presents a range of creative product directions so buyers can compare practical options before narrowing their selection.

The catalogue includes DIY craft kits, miniature house kits, clay craft kits, perler beads, kids bead kits, yarn and knitting kits, kinetic tabletop decor, mini bag keychain sets, children’s accessories, polka dot accessories and educational toys. Each collection page introduces the formats currently shown and gives buyers a direct route to request product, packaging, sample and quotation information.

When building a range, consider the intended audience, level of activity, visual theme, product size and how the item will sit with your existing merchandise. A mix of familiar formats and a small number of distinctive pieces can make the category easier for customers to browse. ZHONGYI can discuss the current catalogue and relevant product information once you have identified the directions you want to review.